Analytical, detail oriented Marketing & Communications professional with solid record of driving sales to new heights. A hands-on leader with expertise in branding, advertising, media planning, collateral/website development, public relations,events, channel marketing, and agency/vendor management.
MANAGER, MARKETING & COMMUNICATIONS 2001 – 2009
DATA CORPORATION / CHASE MERCHANT SERVICES _ MELVILLE, NY
The nation’s largest provider of payment processing solutions with over 3.4 billion transactions processed in 2002.
Member of management team for Chase Alliance, a joint venture between Data and JPMorgan Chase. Managed all marketing communications for national markets (Travel & Entertainment, Retail and Direct) and small business lines including advertising, collateral development, channel marketing, public relations, web site management/content, product launches, direct mail, statement inserts, and special events. Oversaw budget of $2.5M.
Notable Accomplishments:
• Initiated first ever advertising campaign utilizing national tradepublications. Managed research and $1M spend for 18 trade publications significantly increasing brand awareness for the nation’s largest provider of payment processing solutions. Program’s success led torepeating the program for the affiliate group resulting in program being halted due to an over abundance of leads.
• Assumedresponsibility for marketing of affiliate program, revamped materials,implemented new tracking system and delivered 4 new major affiliates including Peachtree software, Intuit, BJ’s, and Intel FinancialServices.
• Developed improved procedures for Press Releasedevelopment and approval that effectively cut development and approval time by 50%. Credited for the publication of multiple case studies inprominent trade publications.
• Served on Editorial Board Member of company newsletter distributed to over 75,000 businesses.
High School Diploma, Somers High School in Katonah, New York in Year 1996.
BA Marketing & Public Relations, NYU, New York in 2000.
Proven ability to partner with national sales forces of over 1,300 professionals to design and deploy compelling campaigns that acquire customers and gain a competitive edge. Highly computer proficient with extensive experience in online and offline marketing. Experienced in B2B and B2C markets.
